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According to an article on ereleases.com, the relationship between journalism and public relations is “becoming more distant.” The biggest reason for the separation is most likely because of technological advances that are being made in both fields that are allowing people to create their own advances in their endeavors with out actually meeting. You would think because the people who are involved in journalism would be able to efficiently give people in PR effective techniques when referring to the media, and people that are looking to display a message properly in the public light would use journalism to their advantage.
One article describes the relationship between PR and Journalism as a “vexed” one. It’s very obvious that the relationship between the two fields is a very complex one that allows many people to criticize how they may interact with one another. A quote that I like from the article is where the author says that journalists and PR professionals mutually have a dependent relationship. “The press cannot do it without PR and PR needs the press.” What’s obvious about the relationship that there is lacks the proper amount of trust that could potentially be there to make the whatever they are talking about even better. The press probably believes that public relations professionals are hiding something, maybe even blocking journalists from all the details of a potential story.
In my personal opinion, I think the idea of media convergence is influencing the relationship between the two fields rather than say calling it the “demise of journalism.” The fact that so many of the media outlets are requiring their media personnel to have a much more well rounded ways to report on breaking news and events affects the relationship. They must be able to write and produce different content for different outlets at a constant rate, which in ways can affect the relationship with those in the public relations field. All in all, as the world changes with advancing technologies, the relationship between the public relations and journalism will always be affected.
FOR MORE ON THE RELATIONSHIP BETWEEN PUBLIC RELATIONS AND JOURNALISM
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Q: What are some myths and preconceptions of the field of public relations? Why do you think they exist?
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Public Relations is a field that has multiple definitions and no specific one is incorrect. When someone asks you what is PR you would most likely say something like, “If you’re in PR, then you deal with a person, place, or thing’s image.” Good definition. Some may also say they “relate with the public,” Nice one. Merriam-Webster defines public relations as “the business of inducing the public to have an understanding for and goodwill toward a person, firm, or institution.”
There are many preconceptions and myths about PR because of the lack of a universal definition. One of the common myths about PR is that it is all about women and their ability to maintain and positively influence the image of whatever the subject may be. Actually, even though PR is predominantly women (making up 70% of the field), men still make up 30% of the field of public relations. Another common myth about PR is that all those in the field do is image management. The Princeton Review goes into detail about the many different tasks that one who is involved in public relations may delve into while on the job. Some of these things include specializing in specific fields including government (what the public calls “Press Secretaries) and business consulting. The reason people have these myths about PR is mostly because of multitude of tasks one can take on while having a career in PR. Many put judgement on those who are in PR, saying that it isn’t a real career, when in fact the reason they judge is because of the amount of “grey” there is when defining the actual position. Unfortunately until there is a universal understanding and definition for Public Relations then there will always be preconceived thoughts on what exactly PR is.
Links for more on what PR is:
Link for more misconceptions about PR: